.Manly Bands is a direct-to-consumer seller of males's bands. The provider introduced in 2016 after John Ruggiero, the co-founder with his wife Michelle, could not find an ideal wedding event band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our experts covered the business's founding, one-of-a-kind ring components, and much more. Ever since, Manly Bands has obtained its own supplier. The creation of rings from, mention, Jack Daniel's whiskey barrels or Fender guitar strands generates convincing online video, claims Ruggiero, excellent for narration on social networking sites and also elsewhere.The entire audio of our conversation is inserted listed below. The records is actually edited for size and quality.Eric Bandholz: Give our team a rundown of what you do.John Ruggiero: My partner, Michelle, and also I started an on the internet ring firm referred to as Manly Bands in 2016 to solve a problem of wedding bands for men. Our team were actually merely gotten married to. I possess large fingers as well as couldn't find a ring that I suched as that was not overpriced. My possibilities were getting coming from a magazine or possessing one thing customized.I ended up buying from a website. The ring showed up in a level mailer, without carton or even customer support. It was a dreadful adventure by today's ecommerce requirements.Our experts got wed, moved to Fla, as well as needed to have a task. We told our own selves, "Our team're each business owners. Why don't our team create our own company?" Our experts reviewed the forms of complications our team 'd seen as well as exactly how to handle all of them. My ring knowledge came up, and also our company decided to attempt to resolve it for other fellas.Our objective when our company began was to spend lease. Our company presumed creating a pair thousand dollars a month from this would certainly be actually excellent. Our team considered it a way of life company, not high-growth. It was merely Michelle and also me in our garage designing rings as well as delivering all of them out to customers. Our experts had actually hit on something. Our information reverberated along with prospects.Michelle and I make a great group. I generate ideas, as well as she is actually the implementer. A considerable amount of our excellence heads to her imaginative mind. She labels the bands and also creates identities. She attaches the rings to consumers. Describing a ring only as "eight-millimeter black" didn't suffice.Our team made bands from unique products, including Jack Daniel's gun barrels or unique metallics. Business took off. Since then, our team've expanded drastically. Our experts right now have more than 55 people in the Manly Bands household. About fifty percent of those are ring professionals who do work in our recently acquired manufacturing outlet in Utah.Bandholz: When performed you get a supplier?Ruggiero: Regarding a year and also a half ago. Our company had actually been their consumer for many years, so we understood all of them well. A lot of their service was wholesale, which didn't rate of interest our team-- mosting likely to mom-and-pop jewelers. They preserved their wholesale customers as well as brand name. Our team acquired a number of their possessions and brought over workers.Bringing on a manufacturing staff has been one of the most effective points our team've performed. It is actually been awesome to walk out there and view all of them create rings out of Fender guitar cords or metallic coming from an M1 Abrams storage tank.Bandholz: Exactly how performs in-house manufacturing influence advertising and marketing?Ruggiero: It's been actually big. Taking a camera to the other side of the office and also shooting the crew making use of turrets to reduce the metal poles or even scotch barrels in to bands makes for unbelievable video clip. Our experts have our cam crew around regularly. Our experts utilize that footage on our social networking sites and in our advertisements and also e-newsletters. We attempt to ensure that due to the fact that many firms in the guys's ring space don't produce. They drop ship or even purchase from overseas and then ship it out. Yet our company wish it to last a life-time and be actually something folks may take honor in.Our experts've had a bunch of excellence along with our army ancestry selection, where our company resource special armed forces products. Our company have the M1 Garand rifle inventory, the wood component, from World War I. Enjoying our staff placed that in the lathe and also reduced a piece out for a ring is actually exciting.Our advertising for those bands discuss the background, the soldiers, where the tool was actually utilized, and points like that. My other half as well as I analyzed filmmaking in university. Our team use our skill-sets to teach as well as narrate. As an example, I lately obtained an email coming from a client who shared that his grandfather utilized to drive M1 storage tanks. The customer skilled some of those bands to his grand daddy, and they possessed quite an emotional substitution. It behaves to help clients get in touch with their past times as well as create one thing purposeful.Bandholz: Where can individuals purchase a ring coming from you?Ruggiero: ManlyBands.com. Our experts possess pictures on Instagram, as well. I get on Twitter and also LinkedIn.